LAUAN502 - Studio Brief 2- Study task 3 : RoosterTeeth brief profile

Established in 2003 by 4 people, Roosterteeth is production studio prioritised in the production of net-based entertainment. Their first major hit was Red vs Blue , an animated series created using the game Halo : Combat evolved , thought to have kick-started a whole new genre of animation : "Machinima". With production started in 2003 and still on-going to this day , the series is the longest running web series of all time , and had garnered the company massive success and influence.

As time goes, the company grew to now housing roughly 200 employees, with their content expanding to podcasts, live-action , feature length film, animation, gaming , new,events etc with a significant global reach of audience. This was due to fact that as part of their core business model , they maintain an extremely close bond with their audience ( either through their main website or other media) , choosing to produce "things that you would like to see" and having company's personalities interact with the internet fan-base regularly. The name of "RoosterTeeth" itself stems from line in Red vs Blue, and is considered a tribute to the fans. Overall, if anything, the studio is an example of a successful company for the digital and connected age.

RT Animation : 

Established in 2014 and headed by Mr Gray Haddock , following the company model of aiming at internet-based audience

Productions :

-Red vs Blue : Long running popular hit 

-X-ray and Vav : 

-Camp Camp

-RT animated adventures

-RWBY : 3D Anime style animated show, garnered a huge global audience and success, and gain significant attention in Japan as well - Introduced a much wider audience to the company and is undoubtedly one of their biggest show. 

-Gen:lock (TBD) 

Growing from 4 guys doing machinima from an xbox , the animation team now makes use of the all the modern software and hardware including industry-standard 3D softwares like Maya and also the use of motion capture.