LAUAN502 : Study task 2 : SWOT analysis

LAUAN502 : Studio Brief 3 -Study task 9 - Life's a Pitch

Services provide :

Product owl agency focus optimizing and streamlining hiring services for studios and employers, searching for the right animators and artists for their projects. Our UI allows artists to be placed within different category of price-range, locations and skillsets (as well as whether they prefer a short  long term roles) , thereby helping the searching process be quick, easy and efficient, whether you’re an individual seeking a professional commission, or an established studios looking for new prospects. Doing so, we the hope to establish strong business connection with both our client and artist, with the goal of becoming a major and reliable source of talents provider for the creative industry as a whole

For artist , Product owl also provide a Portfolio display that is slick, clean, eye-catching and professional, which can adapt to special file types such as 3D. As agents, we also actively promotes our artist directly to potential animation studios and projects (via email). Moreover, we also provide mentorships for artist who wish to either improve their skills,  set up and expand their social media influences, or in need of assistance about more tricky details such as pay-rates, business set-up or market research. This is done via live and on-demand tutorials by leading professionals of each field, and by our your own fellow artists here on Product Owl.

Our current competitors :

Artstation – Premier portfolio websites for CG artist

Illustrationweb.com – Long-standing agency giant for Illustrators.

What sets us apart from both, is that :

- We focus primarily on production artist and animators

- We combine both the quality of having a functional, easy to navigate and professional looking portfolio interface of sites like Artstation with the professional knowledge and advices of agency like Illustration web that gears toward a more modern trend and practices. (Including 3D, stop motion and other range of animation and arts)

The need of the market:

-Newly-graduated artist and animator can have trouble attaining employment by themselves, and more than often requires counseling to help them set up. We are it.

-Animators are positions that require a substantial amount of personnel that all have a good level of standard. Understanding that, we can help companies find and employ the right animators with the right skill set quickly and easily,  (which benefits greatly in-case of crunch time, chasing deadline, or replacing personnel).

-For individuals who wants commissions , we can recommend artists to their specific price-range and aesthetic , thereby helping both side skip the awkwardness of negotiating back and forth, and re-assures the standards and professionalism of the artist.

We provide the platform, as well as being the agents.

Cost  of running Product Owl : As our agency is a web-base business.

Website building :

using WIX VIP (to simplified the process) – 16$ /month ( 11 pounds) (as of now)=> 132 /per year

that’s including :

Domain

Maintenance

20 GB Storage

Unlimited Bandwith

Design template

Employees pay : (hypothetical : 3 starting employees all with 12pounds /hour salary at 30.5 hours per week =>16 640 pounds per year (after tax)

=> 1.386 pounds/month of earning for employees

This is before Corporation and VAT tax

*Set to change , as our business expands , so will the level of custom web-design , and the running cost.

Custom Web designer for a more advanced website can be 1000 – 4000 pounds

-Personal cost :

Creative cloud : 50 pounds/month (x3 for each of the founders)

Running laptop/ pc : 1000 pound one-off (x3)

- Rent and bills : 150 pounds/week  - 600/month

- Additional fees (i.e travel for contacts, additional subscribtions, research materials, foo ) , 150 pounds per month.

1700 pounds for the fist month , 800/month going forward,

=> Approx earnings to maintain the website would need to be averaging 90000pounds annually => 7557 pound/ month.

Revenue : With this said our main profits would come from the following sources

- Premium accounts subscription : 10 pounds /month /  user.

550-600 premium accounts to meet maintain expense.

- Promotion as affiliates and renting out ad space : most of this is mainly products relating to our own practices, such as tablets, 3D software, competitions, challenges,…. Although safe to say that we the ad are keep to a minimum as not to ruin the user interaction

- Market place Self-produced and outside products and assets , which can be separately purchases by non-premium users. ( This will include things like live tutorials, mentorship, videos, assets..)

- Small commissions fees regarding for individual who wants to display and sell their products on the market place

_Recruitment packages for larger studios who wish the display their job openings , starting at 300 pounds for 3 month of unlimited job posting. Product owl will actively search for talents of the right requirement , as well as advertise the position on social media, emails and other channels for the best results.

Roles :

Bach – Treasure, Business handler

Medi – social media manager and Agent

Andy – IT and maintenance of website





Research sources :

https://www.illustrationweb.com/
https://www.artstation.com/
http://smallbusiness.co.uk/five-taxes-you-should-know-about-when-running-a-small-business-2488866/
http://www.madebymarket.com/help/ads/how-much-money-can-you-make-with-google-adsense.html
Salary : https://www.thesalarycalculator.co.uk/hourly.php
https://www.creativebloq.com/career/illustrators-guide-getting-agent-11135341
https://www.digitalpacific.com.au/blog/web-hosting-difference-between-storage-space-and-bandwidth/
https://www.wix.com/upgrade/premium-plans
https://www.websitetooltester.com/en/reviews/wix-review/prices/
https://startups.co.uk/how-much-does-a-website-cost/?question_page=2#seo
https://www.incomediary.com/ways-to-make-money-from-website